Voiceover

After gaining audience feedback on our finished trailer we found that it would be more affective to include a voice over on the trailer. This would give our video further anchorage that it is in fact a trailer and will signify the genre and plot of the trailer further.
We decided to use the main female protagonists voice as the voice over because it would give further anchorage that this is in fact her point of view and that she is key to the plot of this film/trailer.
This is the dialogue that we added:

"The definition of love is the object of warm affection or devotion. But what do you do when your love is to be with another, someone else's other. your love is to be married and it is not to you. do you runaway, do you make him sacrifice everything to be with you? Together forever or apart till death. For All I Know."

2nd Rough Cut of Teaser Trailer

Final Cut Of Teaser Trailer

Taylor Swift "Love Story" Music Video

If the video is two small please click on the video to be taken directly to the video on YouTube.

This music video gave us some rough ideas for our teaser trailer. We already had the story/plot planned out when we remembered this music video which gave us some further ideas. this music video does include some modern aspects which our trailer does not but its a similar genre and a slightly similar plot to our teaser trailer.

Storyboard

This is what our storyboard includes:

Close up of a letter

Logo

Extreme long shot of her in the woods

A Spotlighted Production

Medium shot of man

Introducing actors name

High angle her looking up to camera from floor

And Brooke Shipley

Over the shoulder shot (mans shoulder) of her laughing

Extreme long shot of her walking towards camera

Over the shoulder shot of him walking away

Medium shot of her stood outside the Hall in the dark looking sad

Text

Side angle shot of her beginning to run

Side long shot of the man and the woman’s friend opposite the woman

Extreme long shot of her with her back to the camera walking away and the man going after her and grabbing her hand

Text

Long shot rear view of her running away from the camera

Side view close up of her and him looking at each other and him touching her hair

For All I Know

Begins as long shot front view of her running towards the camera suddenly slowing until she reaches the camera – extreme close-up of her face

Coming Soon

Evaluation: How Did You Use New Media Technologies In The Construction and Research, Planning and Evaluation Stages?

Scribd.com

· This is a document upload site which allows you to upload word files and embed them onto your blog and other sites.

· I have used it to upload long word files which I would find hard to copy into a blog post.

· I have also used it allow the viewer to view the word document easily.

· An example of me using Scribd on my blog is my screenplay: http://g324meganridley.blogspot.com/2010/03/production-schedule-for-original.html

YouTube

• YouTube has allowed me to look at various tears trailers and clips from period dramas which would help me with researching and planning.


• I have also used it to upload videos onto my blog by using the embedded code given on the YouTube videos information.

· An example of this is on my post about a music video that had given us inspiration to create our teaser trailer:

http://g324meganridley.blogspot.com/2009/12/taylor-swift-story-music-video.html

· YouTube allowed me to change the size of the video, the quality and change the colour and boarder of the video.

Blogger

· Blogger has allowed me to show the progression in my work over the past few months.

· This is done by me creating separate posts with work I have completed.

· I have used Blogger to upload all the written aspects of my coursework and it allows me to encorporate video clips into any post, this is very useful because I can show film trailers that I have looked at for research and show clips from trailers/films to help me describe a certain aspect in one of my posts. An example of this is on post based on research of a trailer:

http://g324meganridley.blogspot.com/2010/03/trailer-reshearch-500-days-of-summer.html

· I find it very easy to use and it allows me to update my work at home as well as school and helps me organize my work better because all of my work is in one place and easy to access.

IMDB.com

· I have used IMDB for most of my research into period dramas, teaser trailers, film budgets, film settings, actors and actresses included in a film and recommended films of a similar genre.

· IMDB works like a search engine but it is classed as a database.

• Without the use of IMDB I would have found it difficult to complete certain aspects of my coursework, for example, research into Period Dramas which helps with researching the target audience and the genre.
  
  · IMDB has been very useful in my coursework especially for research into Period dramas. This helped for me to know the directors involved in these films, the actors/ actress’s, the budgets, the box office takings and were they filmed these films.

Photoshop

· I was able to incorporate several images into one document allowing our posters and magazine covers too include more than one image.

· With Photoshop I was also able to save my work as JPEGs which allowed me to post them on my blog. in good quality.

· Some of the images used on my ancillary tasks were taken directly from our teaser trailer, i was able to do this by playing the trailer as a quick time file and pausing it at the moment in which i wanted the still image of, this way I could right click and cropt the still image and copy it straight into Photoshop Elements.

• To make my images/files in Photoshop more complex I used the layers tool to overlay different images, for example on my poster I wanted to have a separate image on top of the main image, to make this subtle I changed the opacity to 80% which would give it a surreal look and with the image being placed over the image of the sky it would blend in more with the background image.

· Example of using Photoshop is our poster: http://megansa2blog.blogspot.com/2009/12/film-poster.html

Facebook

· Facebook has been very helpful with audience feedback of our teaser trailer.

· It allowed us to post our first rough cut onto Facebook to get audience feedback from our friends and family, this then allows us to improve it.

· The users of Facebook are our target audience so using this social networking site was vital and allowed us to get feedback from different people.

• Appealing to the target audience of your film is vital and for British films appealing to an American audience is even more vital, an example of how important appealing to the American audience is the english humor used in Bridget Jones diary which was not so humorous to an American audience, the references to English culture did not appeal to the American audience so more visual aspects were used, for example the Reindeer Jumper worn by Mr Darcy in one of the first scenes.

FinalCut Express

• We edited and produced the new improved teaser trailer using Final Cut.
• By using FinalCut we could edit our trailer more effectively and had more variety of transitions, filters and other editing tools to choose from.
  
• For example, with having the more advanced editing tools available we were able to adjust a two of our shots. These shots included cars and modern objects in the mise-en-scene. By using FinalCut we were able to zoom in on the footage so that the modern objects were not visible in the mise-en-scene. An example of the what the shot looked like before and what it looked like after:

Before

After

• We were also able to increase the brightness on a few of the shots. These shots were shot in the dark and we felt they were to valuable to not use, so because the user could not see the character in the shot at the time we wanted to lighten the images in FinalCut which we were unable to do in IMovie.


• We were also available to incorporate a split screen in our improved trailer because we were using FinalCut. This we found difficult to acheive but found a way to create a split screen and in the end we feel it is very effective.

I Movie
· We used I Movie on the Macs at school to edit and produce our original teaser trailer, our podcasts, audience feedback and our animatics.

· We did find it hard to do work out of school though because neither of us in our group had a Mac at home resulting in neither of us having the appropriate software.

· I Movie also allowed us to save as a certain file type so that we were able to burn our teaser trailer onto a DVD and upload our teaser trailer and podcasts onto our blogs.

· It also allowed us to use some effects in our teaser trailer such as the use of text over a black backgorund and text over still images which we found difficult at first to do in Final Cut but found in the end that FinalCut has more editing tools available to us.

Live Type

• As i said before, in IMovie we were able to create the titles for our film directly in IMovie, were as in FinalCut you had to create the titles in a seperate program called Live Type.
• We wanted some footage to place the titles over and were considering using a black background that was similar to the style we used in our original trailer, but we found some footage that we shot be mistake of some trees and desided that it was quite effective to have the titles over the shot.
  
• For the other titles we wanted to encorporate the titles (actors/actress's names) into a clip of the person. We did this the same way we created the other titles, we uploaded the clip into Live Type and placed the titles over the footage. We then exported it as a Quick Time file and imported it into FinalCut Express.

Scanner

· We used a scanner to scan our storyboard onto the computer so that we were able to put it onto out blogs.

· An example of when i used the scanner is on this post which shows my storyboard: http://g324meganridley.blogspot.com/2010/03/storyboard-for-improved-teaser-trailer.html

Portable Digital Sound Recorder

· We used this to record the voice over for our teaser trailer and the non diagetic music.

· This was handy because it allowed us to record in a quiet room because it was portable.

· It was easy to use and we were able to upload a few recordings onto the computer.

Camcorder

· This piece of hardware allowed us to record footage for our teaser trailer and our audience feedback.

· It involved using a DV tape and a tripod for shots that needed to not be shaky.

· These camcorders were easy to use and easy to transport around.

· They allowed us to shot our footage and upload the footage straight onto the software we were using (I Movie and FinalCut express)

Free Play Music

• For the new and improved teaser trailer we downloaded copyright free music.


• This was easy to acheive because we downloaded it straight into iTunes as an MP3 ans dragged it accross into FinalCut.
• Further information the the music we used is shown in this post: http://g324meganridley.blogspot.com/2010/03/new-soundtrack.html
  
  
  
  

Evaluation: What Have You Learned From Your Audience Feedback?

We knew that it was important to gain audience feedback in the very beginning of coming up with our first ideas for our film. This involved me and my other group member lorna coming up with our own idea for a period drama. So I created an animatic which I would gain audience feedback for and take on board. We both wanted to create a period drama and so both of us came up with our own concept/ plot for a film so that we could make a teaser trailer from it. Both our ideas were similar but different and we decided to stick with one idea because the other was too difficult to accomplish which we found out from audience feedback.
http://megansa2blog.blogspot.com/2009/12/anamatic.html - My animatic

After deciding the plot and genre of our teaser trailer we had to come up with a name. This we found hard because we wanted it to signify the genre of film and the time the film was set. For example the title Pride & Prejudice signifies 19^th century period drama because it is a famous novel by Jane Austen who wrote the novel in the late 18^th Century and had it published in the early 19^th Century. After researching 19^th Century sayings we found the saying “ For Aught I Know” we decided to get audience feedback on this and found that very few understood what it stood for and we found it confused the audience. We decided to change it to “For All I Know” because this is a more modern take on “For Aught I Know” but it still signifies the genre and the plot of the film which is the main female protagonist not knowing whether she will be with the man she loves, whether he is engaged to another and whether she can leave her family to be with him.

After getting some images for our teaser poster we added these to a presentation which showed our class the initial idea we had. We got positive feedback from the class about our initial idea and the picture of our main actress in character.

We then had a rough cut of our teaser trailer which we uploaded onto Facebook so that our friends and family could watch it and give us audience feedback. We uploaded it onto Facebook specifically because it had the write target audience for our film teaser trailer (12 +).

This is the feedback we got and how we addressed the negative feedback:

More anchorage to explain the plot of the film and the plot of the trailer

Our rough cut has no non diagetic music and no title cards which I think would signify that this is a teaser trailer and signify the plot of the trailer. Ideally we would have liked to have added more shots of the “love triangle” to create more drama and narrative enigma in the teaser trailer but we just didn’t have enough time.

Some shots are too dark

With trouble with shooting and our original actor backing out last minute we had very little time to shot the scenes with the main male protagonist. A few of these scenes were originally meant to be shot in the dark (the scene with the other woman and the main female protagonist running down the stairs and the main male protagonist running after her) but because we had little time and with it being winter we had to shot some scenes in the dark which we didn’t want to. Again due to the time schedule we didn’t have time to re shot these scenes and so had to make do with them. We considered starting to edit in final cut and see if we were able to lighten these shots but found we didn’t have time so we used the “wash in” transition on IMovie on the dark shots and used a “fade in” transition on the lighter shots.

Final Piece

Ideally we wanted to correct all these negative aspects of our teaser trailer but we found we just didn’t have time. We did however manage to add text which explains the plot more. We also added a voice over from the main female protagonist which is further anchorage that this is a teaser trailer. We would have also liked to have had a piano accompany the flute because the music is “Clair De Lune” which is traditionally a flute and piano accompaniment. We would have also liked to have re shot the scenes in the dark and sorted the colour change on the dress in the first shot but we just didn’t have time.

Evaluation: How Effective Is the Combination of Your Main Product and Ancillary Texts?

Producing a teaser trailer is another marketing strategy to advertise your film and to accompany our teaser trailer we have also created two more ancillary texts, a magazine front cover and a film poster.

All of these aspects of the marketing strategy work and are very successful. if you think about some of the main ways you come across new films to be released you tend to see the films poster, teaser poster or trailer. This can be on the Internet (YouTube, facebook, Bebo, Myspace for the trailer) In the street on billboards or in the cinema as posters. You can also see reviews of the film or exclusives about the film before its released in movie magazines, which if its going to be a highly anticipated film will be mentioned on the front cover. All these aspects influence the marketing strategy and have made us think about the target audience of our film so that we can incorporate these aspects to appeal to our target audience into our own ancillary texts.

Our movie’s promotional poster is two photos of the main female protagonist. One picture is her about to run down some stairs which has the countryside in the background. This picture signifies the period genre of the film as her dress can be denoted as 19^th Century and the landscape can be anchorage of where the film is set. Also because she is about to run away from the place she is stood this could signify that she is running away from this certain place/ running away from her problems.

There is also the use of pathetic fallacy because the weather in the photo looks grim and dark this could represent her mood in the film. The other photo which is less prominent also signifies the time setting and is further anchorage that the main female protagonist is going to encounter hard times in this film. It is a picture from a scene at night time and as said before there is also the use of pathetic fallacy here to show the main females protagonists mood in this film. With this photo being less prominent it signifies that it has happened and is in the past, I did this by putting this photo onto a different layer, using the magnetic lasso tool to cut it into the same shape as the landscape and changing the opacity of the photo to 65%.

Her clothes also signify that she is upper middle class which may appeal to the audience and may not.

The text used on the poster is an old fashioned text which should be further anchorage of the films genre and the tag line “Sometimes Love Can’t Be Denied” signifies that it is a romantic drama as well. But the poster does not give the narrative away to much because it just signifies to the audience the genre of the film and themes. But like our teaser poster we have used a picture from the same setting in both. This will signify to the audience that it is the same film and won’t give them mixed messages on the film itself.

The actress and actor used in our film are known from our previous film Lost In Love & War. But both aren’t well known. Our music composer isn’t well known either but in a way makes the music more personal to the film.

Our poster doesn’t include any reviews or ratings and neither does our magazine cover because it is the cover of a magazine and short reviews aren’t a common code and convention of magazine front covers. But if we had our film reviewed we would have used someone like ---- because they reflect our target audience which is 12 +. Our film magazine cover also includes articles about Lost In Love and War, Stranded, Masquerade and short films Driven Away, One Step back and Procrastination. These articles all coincide with the films and movie magazines target audience and reflect our peers work. Also our film magazine cover shows the same female protagonist from the poster which will signify to the audience that it is the same film.

We had some trouble with having to re edit the magazine cover because of copyrighted photos used, all this is explained in my earlier post: http://g324meganridley.blogspot.com/2010/03/ancillary-texts-new-improved-magazine.html

Evaluation: In What Way Does Your Media Product use, Develope, or Challenge Forms and Conventions of Real Media Products?

After doing much research into film teaser trailers I now know the typical codes and conventions of teaser trailers. These codes and conventions are shown in some of my earlier posts:

http://megansa2blog.blogspot.com/2009/10/codes-and-conventions-of-teaser.html - General Codes and conventions of teaser trailers.

http://megansa2blog.blogspot.com/2009/10/codes-and-conventions-of-film-trailers.html

http://megansa2blog.blogspot.com/2009/10/codes-and-conventions-of-film-trailers_19.html

http://megansa2blog.blogspot.com/2009/10/codes-and-conventions-of-film-trailers_5593.html - Codes and conventions of hand picked teaser trailers

But to summarise what I have found is that most teaser trailers include a voice over, either from the main protagonist either male or female, a shot of the production logo, a narrative enigma and non diagetic music throughout the trailer. There are more aspects of teaser trailers that aren’t as common and so aren’t necessarily codes and conventions of teaser trailers in general. But we have tried to incorporate these general codes and conventions into our teaser trailer.

To research these codes and conventions I used http://www.imdb.com/ to search for film trailers. I found that IMDB was easier to use than sites like YouTube because you can be re assured that the trailer is the official trailer un like some trailers on YouTube which can be fan made and claim to be the official trailer. But http://www.youtube.com/ was also useful for some research. Some trailers that were on YouTube I could be reassured were official because there had been posted by the official YouTube channel but some of these were low quality so I was unable to view the trailer fully. I also used http://www.google.co.uk/ search engine to search for trailers and information on films. I rarely used this and only used this when I was unable to find the trailer I wanted on YouTube or IMDB.

When creating our teaser trailer we were inspired by a number of media aspects. A few teaser trailers influenced the making of our teaser trailer. One which especially influenced our first initial idea was The edge Of Love trailer. This film is of a similar genre to our film and the plots for our trailer and their trailer are similar. Another form of media that influenced the plot behind our teaser trailer was Taylor Swift – Love Story music video. Even though this is a music video it has similar themes to our trailer and has the same genre. I have posted the video and why its connected with our trailer here: http://g324meganridley.blogspot.com/2009/12/taylor-swift-story-music-video.html

Two main trailers influenced our improved teaser trailer significantly. The 500 Days Of Summer teaser trailer influenced us with some of the shots used and some of the editing used. This includes the use of a split screen and a fade out shot. More information on how the 500 days Of Summer Teaser trailer influenced our trailer is shown in my previous blog post: http://g324meganridley.blogspot.com/2010/03/trailer-reshearch-500-days-of-summer.html

The other trailer that influenced our teaser trailer significantly was the trailer for The Time Travelers Wife. Not so much the story line but the shots used and the titles used in the trailer. This includes the running shots towards the end of the trailer, the titles used to signify the main actress/actor in the film and the music used. more information on how The Time Travelers Wife trailer influenced our trailer is shown in my previous blog post:

http://g324meganridley.blogspot.com/2010/03/trailer-reshearch-time-travelers-wife.html

Even though both these trailers were not of the exact same genre as our teaser trailer (period drama) both are romantic dramas and include similar themes to our trailer, which was one of the reasons why they influenced our trailer. another is that both these trailers are for recent films and both were seen as significantly good trailers and stood out from the rest, meaning that they applied to their target audience and made significant amounts of money at box office.

Also classic films such as Pride & Prejudice and Sense & Sensibility have been strong influences; this is because we were fans of the period drama genre so we have knowledge of the various period films. These films included famous actors/actresses such as Keira Knightley and Mathew Macfadyen who were both in Pride & Prejudice and a younger Hugh Grant starred in Sense & Sensibility in 1995. Tv dramas such as Emma, Lost In Austen, Sense & Sensibility and Pride & Prejudice which included famous actors/actress’s such as Colin Firth influenced us also.

We have used some intertexual references in our trailer but hardly any. With originally getting our idea from the various classic period dramas we had seen we used some codes and conventions of the period drama genre and period drama trailers. One we used was the struggle the main male protagonist and the main female protagonist go through to be together. An example of this is in Pride & Prejudice (Movie version, 2005) in which Elizabeth Bennett finds out that Mr Darcy is to be engaged to Lady Catherine de Bourg's daughter, this puts a strain in the relationship in which the two main protagonists have to work out to be together, Their is also a struggle between the two main protagonists when Mr Collins proposes to Elizabeth, her mother wants her accept but she does not because of her feelings for Mr Darcy.

Pride & Prejudice 2005, Mr Collins proposing to Elizabeth

This also gives a narrative enigma which is included in most period dramas and period drama trailers and makes the audience want to find out if the two main female and male protagonists will be together in the end. We also made our main male protagonist to be similar to Mr Darcy from Pride & Prejudice. This is another intertexual reference which would appeal to a female market and fans of period dramas.

Production Logo

We have decided to use the same production logo as last year as we are the same production company.

For our logo we decided to use a modern landscape and city skyline with a spotlight across it.
We realised that our logo is modern and doesn't fit with the genre of our film (period drama) but like Working Title we think that our company will produce a number of different genre films so we didn't want to limit ourselves to one genre, Merchant Ivory is an example of a production company which only produce one genre of film (costume dramas)

Magazine Cover

Soundtrack

After trying to organize a composer for our trailer we found someone that we thought would be suitable but they were unable to compose any music for us so we had to find another composer in very little time. But we found that our friend would be able to compose for us (she also featured in our trailer as the woman that our main male protagonist was engaged too). We listened and picked some music that we thought would be appropriate for our film trailer and found that Clair De Lunes by Debussy was well suited to our trailer and the genre of our film. Although this piece of music that we found wasn't copyright free so we needed our friend to re recorded the song for us to use. Ideally we would have liked to have had a piano accompanying the flute but with have little time we were unable to line up someone to accompany the flute on the piano.

Pre Production Schedule

Anamatic

Film Poster

Our New Location - Ghyll Royd School

After having several problems with shooting at our first chosen location we needed to find a new location and in very little time.

This was going to be a hard task because we need a location that didn't have many modern aspects that would signify the wrong time period and the location needed to include large grounds and a large manor house.

After having the trouble with our first location (the details of this our shown here on an earlier post: http://megansa2blog.blogspot.com/2009/12/trouble-with-locations.html) we had to find a new location quick and get permission to film there.

We found a new location - Ghyll Royd School and Nursery which is an old manor house converted into an independent school.

After ringing the school and talking directly to the head teacher we were granted permission to film at the school.
We planned to use the entrance for the scene were Emmeline (the main female protagonist) sees the man she loves with a woman who is his wife to be. We also wanted to use the front of the school for the scene were the main male protagonist runs after Emmeline to stop her from leaving and to tell her that she is the one he loves. the entrance of the school was perfect for these scenes because it doesn't have many modern aspects that would signify the wrong time period to the audience. It also has many old fashioned aspects that do signify the right time period for our film, this includes the pillars on either side of the entrance which Emmeline is seen in one shot to be stood next to and the stairs which Emmeline runs down. We are also hoping that this large manor house will signify the class of the two main protagonists (upper/middle class) and that the grand fixtures and fittings will signify the wealth of the people that our attending the ball and that these are of the same class as the two main protagonists.

We also planned to use the large grounds for the scenes/shots were the main male protagonist meets Emmeline, when he walks away from Emmeline and a medium close up shot of the main male protagonist. This location will fit in well with the genre of the film because it is outdoors and will features little modern aspects, but the modern aspects that our in the grounds (football posts, fences and cars) we will try not to get in any of our shots or this will signify the wrong time period and genre to the audience.

Rough Cut with Audience Feedback

This is our first rough cut and more is still to be added and changed. The interfirence in the non diagetic music will to be removed and we are also wanting to work with the lighting in some scenes because we feel they are to dark.

Ancillary Text Research - Film Posters

To create our film poster i researched film posters, mainly from the period drama genre so that i could see the common codes and conventions of film posters and this is what i found from my research:

Names:

• Most film posters want to attract a certain audience, a way of doing this is to include a famous actor/actress, a well known director, or a link to a popular film.
• These well known actors. actress's names will be printed above the title at the top of the poster if the director isn't well known, if they are then their name will be above the title at the top.

Title:

• This is what will attract the audience for your film.
• It needs to reflect the genre and stand out from the crowd.

Tag line:

• Normally in a different font to titles, names etc.
• It can be placed anywhere in the frame of the poster.
• The tag line provides further anchorage and exposition and could be an intertexual reference.
• It is effectively the slogan for the marketing campaign for the film.

Institutional Listings:

• Traditionally appears along the bottom of the poster
• Is often to small to read
• Includes details such as: Costume Designer, Co-Producers, Music Composer, Casting, Producer/s, Editor, Production Designer, Screenplay, Based on the novel by (if appropriate), Executive Producer/s, Director of photography and the Director.
• The Directors name often ends the list.
• The website address's are below and the company logos are on either side.
• All the names are emphasised by twice the size of role description and are in upper case.

Reviews:

• These provide further anchorage for the visual campaign but are only suitable for the main poster, not a teaser poster.
• The colour of the quote and its source are usually different
• Often two - three star ratings appear at the top of the poster with one word from the reviewer below and the source logo/masthead below that in turn.
• These are important because these reviewers have to appeal to the target audience of the film.

Logos:

• Important to include the appropriate logos.
• Posters usually include company logos, official BBFC certificate logo and technical logos.

Release Date:

• With is film being low budget it will be classed as an 'indie' film so probably wont be shown in every cinema so the poster could include the selected cinemas it will be shown in.

Film Poster

This is our main movie poster and it was created in Photoshop elements 8.0. It includes images from the trailer and the teaser poster.

We got inspiration for this poster from poster, but i decided to create it in Landscape because it looked more dramatic and caught the eye which would advertise the film well. An example of some film posters which are landscape our:

The Edge of love, 2008 Twilight, 2008

Initial idea

Our initial idea is based in the early 19th Century and the plot is based on a woman called Martha who is in her late teens. One day she goes for a walk by the river and falls. She is helped by a young gentlemen who she feels a connection with and they spend time together but then he leaves without giving his name. Martha feels a sense of loss that she may never see who she believes to be her true love again. Martha attends her best friends engagement party and when her friend introduces Martha to her husband to be it is the same young gentleman. Both Martha and the young gentleman whose name she finds out to be, William cannot stand to be apart and realise that they have to leave together. But Martha has to face the facts that she will loose everything, which includes her role in society, her family and her wealth if she leaves with him.

The location of our trailer will be somewhere with large open grounds, a wood, a grand manor house and a smaller manor house, with the challenges of making it look like a realistic period drama we need the right landscape, props and costume for the audience to realize that its an 19th century period drama and we feel that basing most of the trailer outside we can achieve this.

Our target audience will be 15 + and our genre is period drama.

We originally got our idea because of our love for period dramas, some of our favourites include films such as Pride & Prejudice 2005, Sense & Sensibility 1995, Becoming Jane 2007 and television series such as Pride & Prejudice 1995 and Lost In Austen 2008.

Our film is a combination of Pride & Prejudice meets Serendipity. This is because our film has similar themes to both of these films, its set in the early 19th century which is when Pride & Prejudice is set and has a similar plot/theme to Serendipity when a young man and woman meet, instantly feel a connection but don't find out each others names and decide to leave it to fate to see if they ever meet again.

Final Proposal

Genre: Romantic Period Drama
Setting: Early 19th century
Casting: A woman in her late teens
A man in his mid-twenties
A woman in her mid-twenties
Music: Non diagetic music, soft and romantic
Target Audience: 15+
Rating: PG
Locations: Outside a grand manor house
In the woods
A field in the country








Our film is based in the early 19th Century and the plot is based on a woman called Emmeline who is in her late teens. One winters day she goes for a walk by the river and falls. She is helped by a young gentlemen who she feels a connection with and instantly falls in love with, they spend time together but then he leaves without giving his name. Emmeline feels a sense of loss that she may never see who she believes to be her true love again.

Emmeline is invited to a ball a few months later which she attends hoping to see the mystery man who she is still thinking about and still loves.

She finds her friend at the ball and her friend introduces Emmeline to her husband to be and it is the same young gentleman who Emmeline believes is her true love. Emmeline is devastated and is crushed at the thought that this young man who she believed loved her also in fact is with another.

The young man is devastated at how Emmeline has believes he is in love with another when in fact he has not stopped thinking about her and loves her also. After confessing this to Emmeline, both Emmeline and the young gentleman cannot stand to be apart and realise that they have to leave together. But Emmeline has to face the facts that she will loose everything, which includes her role in society, her family and her wealth if she leaves with him, but they both realize that they have to be together and that there only option is to be together which will mean leaving everything behind.

Our trailer will include scenes of Emmeline running through the woods. These shots will be spaced out through out the trailer and will create tension and will signify a sense of urgency throughout out the trailer. This will also build up to a narrative enigma towards the end of the trailer in which she stops running and then looks past the camera in which she starts to smile and tears come to her eyes, this will make the audience think is she looking at the young man? Or something else.

We have also included scenes with the young gentlemen that will be anchorage that the film genre is a romance. All these scenes including the young gentlemen are we feel crucial to the plot of the film so we have included them in the film trailer.

Institutional Context

When upcoming films are to be released the main priority is to get the film noticed. This is done by the right means of distribution and exhibition. Production companies need to get the film out there and noticed by the target audience. This can be done in various ways through new media aspects which include the Internet, cinema and television. Here are some of the main new media aspects:

1. YouTube
   
   

Most new upcoming films have their teaser and main trailer posted on YouTube by the production company or individual posters who could already be fans of the film. This is one of the first places that the trailer is shown because this will create a following and attract the audiences attention months before the actual film is released. An example of this is Tim Burton's Alice In Wonderland trailer which isn't to be released till 4th march 2010 but the teaser trailer was posted on YouTube in July 2009 and has already created a following of people waiting for this film to be released and has had 3, 863,428 views already. http://www.youtube.com/watch?v=DeWsZ2b_pK4

2. Company Websites

Another technique that film companies use to get there film noticed is by using the company website. This is a good technique because it will advertise the up coming new realise and will also advertise the company and other films they are distributing. For example on the Working Title Website homepage the main advertisement is the new Coen Brothers film A Serious man. On the website it features the trailer, video clips, photographs, Coen Brothers Q & A and News and Information. These will all give the audience what they want to know about this new film and will also advertise the film to people who have never heard of it. They have also included on the homepage 5 star ratings of the film and film festivals that this film has been entered for. Another useful way of distributing the film is by having a Q & A from the film makers and for this film it is the Coen Brothers, they have a large following and this will bring more audience for the film. The website also includes other films in production, on release, a film achieve, trailers and downloads which all will attract people to look at the website. Another way they have used for distribution is to create other media products which fans of the film can use, these include desktop backgrounds, screen savers, online games etc. These are also good to attract younger audiences if the film is for a younger audience e.g below 12. http://www.workingtitlefilms.com/

3. Viral marketing

Viral marketing is vital to the distribution and exhibition of film trailers and short films. Viral marketing includes the use of advertisement on social networking sites such as Facebook and Myspace, video game technologies, video hosting websites and email. But most of these use different ways to advertise up coming films or short films for example the marketing campaign for the 2008 film The Dark Knight combined both online and real-life elements to make it resemble an alternate reality game. Techniques included mass gatherings of Joker fans, scavenger hunts around world, detailed and intricate websites that let fans actually participate in "voting" for political offices in Gotham City, and even a Gotham News Network that has links to other Gotham pages such as Gotham Rail, a Gotham travel agency, and political candidate's pages. The movie also markets heavily off of word of mouth from the thousands of Batman fans. Another example of the use of viral marketing is when the 2008 film Cloverfield was first publicized with a teaser trailer that did not advertise the film's title, only its release date: "01·18·08." Elements of the viral marketing campaign included MySpace pages created for fictional characters and websites created for fictional companies alluded to in the film.

This YouTube video explains Viral marketing further and how it can benefit a persons business.

Teaser trailers and Short films are both very important to the media industry. Short films are new in the industry and don't have as large following as trailers do but are well known in the industry. Film trailers are extremely important to get films advertised and known. These are perfect because they can be shown anywhere, through networking websites, video hosting websites, T.V advertisements, cinema trailers and general websites that include advertisements.